Make a good first impression
Give Google exactly what it wants
A great advert attracts great attention
Finding those who want to find you
Keeping track of your success
If your landing page is not converting the traffic we are generating then it will negate any optimisation work. With monthly analysis of landing page performance we make sure you are always evolving to get the most out of your PPC campaigns.
Going hand-in-hand with making sure you have an effective landing page, is the quality of the text, the layout and the offers. Making sure the landing page has all the qualities it needs to convert is another phase we employ before proceeding with any optimisation.
Once we have established that your landing page meets our key criteria, we move onto optimising your AdWords Account. We optimise by producing adverts for high quality, top converting key phrases. Additional emphasis is made on purging any keywords that are not cost effective.
Alongside optimising the actual adverts, the next important step is to define the target audience. Paying for clicks that don’t attract the right visitors is one of the biggest pitfalls people fall into when using AdWords. Our methods make sure you are never paying for clicks from sources you stand no chance of converting.
Finally, at the end of each month we track the performance of all your chosen areas of interest, from landing page analysis, right down to individual keyword and advert analysis. These monthly reports will make sure that you are never in the dark about your AdWords PPC marketing ever again.